Category Archives: focus

Defining the target market: Do you consider yourself weird?

A few years ago, I was walking in Midtown Manhattan outside Grand Central Station and I happened upon a pair of legs.

These are the legs.

Grand Central is a busy place, it was the middle of the day in the middle of the week. I looked around, there was no one in the vicinity sans legs. Still to this day, I’m dying to know the story.

Whose damn legs are these and why were they just standing around outside outside Grand Central?

The whole thing was just random and WEIRD! It’s different than what happens every other day when all I walk by is cigarette butts and candy wrappers. And that’s why it’s stuck in my mind even after 5 years.

Recently, I’ve been doing some defining and refining of my target market. I realized I wasn’t being specific enough about who my ideal client is. Whenever I’m doing some biz related writing for my own eyes only, I find myself using the term weird a lot…

“People who want to be their weird selves in their biz.”

“Helping people bring out their weirdness to create a more memorable user experience.”

Now, I’m aware that weird has an occult undertone to it which is not required for my ideal client. But there is something about other words like unique, different and special that just don’t cut it. Do you consider yourself weird?

Do you like to…

… do stuff differently than everyone else?

… color outside the lines?

… test boundaries and push barriers?

… surprise people?

… take risks?

… be the early adopter? or the instigator?

… stick out in people’s minds?

Do you want to be the legs in the biz world rather than the candy wrappers and cigarette butts?

If the answer is whole heartedly YES! or even just maybe, then…

I’m offering 10 (I’ve decided to gift 100!!) free spots to help you

Bring out your WEIRD!

If you’re itchin’ to be more memorable, unexpected or quirky in your biz…

Or, if you’re confused about how to tie together all your seemingly unrelated skills and interests…

My treat! (even if we’ve already worked together)

And tell me in the comments… what on earth were those legs doing just standing around without their human? I must know!