Tag Archives: design

Why pretty graphics make a difference for your business (and how to make yours look good)

gimmespace!

OK. I have a bone to pick… PLEASE STOP POSTING CRAPPY GRAPHICS!!

I know, I’m a total design snob.

Being a designer for 15 years will do that to you. I also just like to look at pretty things in general. I’m very sensory oriented.

But, snobbery and eye candy aside, there is good reason for this demand.

Back when I was a designer full time, my tagline was ‘Making the world a better place, one design at a time.’

There is so much truth in that sentence, regardless of who is making the graphics – you or a designer.

Pretty things make people happy and happy people do awesome stuff. They’re more creative and inspired and motivated to do the things that change the world.

And in the online world these days, awesome stuff is also what goes viral and gets shared all over the internets. And the stuff that gets shared millions of times IS WHAT CHANGES THE WORLD the fastest!

Whether or not someone has a trained eye for design,
they pick up on crappy looking design.

Except, the non-trained eye clicks away because they feel uncomfortable. And because they didn’t realize it was that distorted, pixelated image on your site that made them feel uncomfortable, they might think that… {GASP}… YOU make them uncomfortable.

Let’s just sit with that for a moment…

Crappy looking materials for your biz make people
project that crappiness onto you.

(click here to tweet that!)

Ew. We don’t want that.

The good news is that YOU ARE NOT CRAPPY!!

YOU ARE AWESOME!!

And there is an easy way to fix this… make your biz look HOT with badass images!

Hey guys, look at my mandala!!

Umm, it's kinda blury .................... AHHH, MY EYES! .................... OOOO! That's PRETTY!
gimmespace!

Here are a few simple tips for creating pretty graphics:

1. Handle image size in the proper ways.

Photos are not infinitely scalable or stretchable. They are made of tiny boxes called pixels and when you scale an image larger, the program you’re using has to guess what would fill the extra space you just made, which is why it ends up looking pixellated. Also, there can be a tendency to stretch or squish an image to make it a certain size.

To avoid this… use crisp, clear images that are large enough to do what you want with. Always scale the image proportionately – if you need it to be smaller, crop away!

Where to find these crisp, clear photos? My favorite stock image site to peruse is veer.com.

OR

Use your own! I use my iPhone and she takes lovely pictures. Here’s a fun little course if you’d like to improve your iPhonography skillz. 

2. Use PNGs when posting on Facebook.

For whatever reason… Facebook makes JPG images with text look funky, whenever possible, use the PNG format instead.

3. Edit your photos.

An easy way to make your images look good is to edit them. You don’t need fancy editing knowhow or software to do this. Even though I’ve been a designer for 15 year, I just use my phone these days!

It’s easy to make any photo look more interesting with some filters and text. Here are my fave apps to use:

  • Instagram – Tip: If you put your phone on airplane mode, you can apply filters without actually posting the image to your feed. Go through the entire process of posting – the post will fail because you’re in airplane mode and will store your filtered image in the Photo Album. Then you can continue to play with that, sexy looking image in…
  • Afterlight – Has filters and some basic editing features. But I love it for the frames! They come come in all sorts of shapes – hearts, stars, every letter of the alphabet etc etc etc. Also has some fun options to add light leaks which can make your images more ethereal.
  • A Beautiful Mess – Use this to add text and doodles to your images! It also has some backgrounds to choose from if you just want to do
  • Over – Another text and doodle/drawings app. This one has loads of fonts to choose from!
gimmespace!
My photo + Instagram + Over
gimmespace!

4. Hire a designer

If you’re not artistically inclined and/or don’t enjoy making the arts, it pays off to hire someone to do it for you. Seriously, your bottom line will thank you in more time to do YOUR thang, less frustration struggling to make things look pretty and, well, keep reading…

BUT! Before you do ANY of this, you need to…

*** Find your brand STYLE so you can create unique, on-brand images. ***

Embodying the proper energy for your business makes your brand look sexy and your audience TAKE NOTICE!

Like anything, designs carry energy with them and the energy you want people to see and the energy your business is actually exuding should match.

You wouldn’t design materials for a university in the style of a preschool, right?! Well, the same thing is true for your business – people really pick up on the subtle nuances of what you put out there. The more cohesive of a brand image you create, the more magnetic your brand’s voice gets.

If people aren’t paying attention, how are you going to change the world?!

So yea…

1. Find your brand style

2. Make your brand LOOK as hot as it REALLY IS

3. Change the world

The end.

gimmespace!

Don’t know your brand style? Weird Heart/Wild Heart will show you!

And also, I’m raising my rates! I have a few spots left in each of my programs at the old rates and then they DOUBLE in investment – check it out here.

gimmespace!


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How well do you know yourself?

Are your dots connected?

Are you and you best friends?

Or… do you feel at odds sometimes?

Do you get down on yourself because what seems to work for other people doesn’t work for you?

You read all kinds of blogs. Take tons of courses. Follow the instructions to the detail.

But, it just doesn’t seem to work for you…

Here’s a secret: everyone is a little different. And what works for some people, doesn’t work for others.

I know, it’s crazy, right?!!

So, how well do you know yourself?

It was recently affirmed for me that the best way FOR ME to make shit happen in my life is to not try! To just relax and do other stuff that makes me feel good. This is pretty much the OPPOSITE of what Western culture tell us we should do. And is also EXTREMELY HARD for me to do. It brings up a lot of guilt and challenges my core belief that says ‘in order to get something you want, you have to TRY REALLY HARD!!!’

But, the thing is… it works.

I learned that from checking out my Human Design chart.

There are many facets to each of us and the better we understand ourselves, the easier it becomes to do the things that help us get shit done and bring us the successes we want.

Plus, the better you’ll feel.

I’m kind of a personality test, birthdate based chart thingy junkie.

I’ve learned so much about myself from these things!

There’s Human Design. If you’re curious what your Human Design has to say, go here or here.

There’s astrology. You can get your chart here. There’s so much more to astrology than your sun sign! Molly Hall has a lot of great articles here.

Then there’s Strengths Finder.

And The Fascination Advantage Test.

Enneagrams. (watch out, this one made me cry!)

Archetypes.

And let’s not forget good ole Myer’s Briggs!

Of course, there are many many more than these. And even within these, you’ll find certain aspects are more prominent than others. For instance, I am completely moon centric and I find that following the moon phases really helps me understand my moods and what’s going on in my life.

The way all these different parts of you come together is what makes up your WEIRD!!

The point is… PLAY WITH IT! Give yourself some time to learn more about you. You just might find the keys to your next career move or an explanation to why you always love to lay in the grass and stare up at the sky.

How do you feel about personality tests and birthdate based charts??

————————————————————————–

See that drawing up there? It’s an original! By me.

It’s actually the very first piece I’ve ever put up for sale.

Squeeeeeeeaaaaaalllll!!!

You can buy it, here! It’s 9×12 in pen on heavy bright white paper. Shipping is included.

And that yellow, it’s neon 😉

It might just help you remember there’s always more dots within you that can be connected. <3