Tag Archives: energy

Why pretty graphics make a difference for your business (and how to make yours look good)

gimmespace!

OK. I have a bone to pick… PLEASE STOP POSTING CRAPPY GRAPHICS!!

I know, I’m a total design snob.

Being a designer for 15 years will do that to you. I also just like to look at pretty things in general. I’m very sensory oriented.

But, snobbery and eye candy aside, there is good reason for this demand.

Back when I was a designer full time, my tagline was ‘Making the world a better place, one design at a time.’

There is so much truth in that sentence, regardless of who is making the graphics – you or a designer.

Pretty things make people happy and happy people do awesome stuff. They’re more creative and inspired and motivated to do the things that change the world.

And in the online world these days, awesome stuff is also what goes viral and gets shared all over the internets. And the stuff that gets shared millions of times IS WHAT CHANGES THE WORLD the fastest!

Whether or not someone has a trained eye for design,
they pick up on crappy looking design.

Except, the non-trained eye clicks away because they feel uncomfortable. And because they didn’t realize it was that distorted, pixelated image on your site that made them feel uncomfortable, they might think that… {GASP}… YOU make them uncomfortable.

Let’s just sit with that for a moment…

Crappy looking materials for your biz make people
project that crappiness onto you.

(click here to tweet that!)

Ew. We don’t want that.

The good news is that YOU ARE NOT CRAPPY!!

YOU ARE AWESOME!!

And there is an easy way to fix this… make your biz look HOT with badass images!

Hey guys, look at my mandala!!

Umm, it's kinda blury .................... AHHH, MY EYES! .................... OOOO! That's PRETTY!
gimmespace!

Here are a few simple tips for creating pretty graphics:

1. Handle image size in the proper ways.

Photos are not infinitely scalable or stretchable. They are made of tiny boxes called pixels and when you scale an image larger, the program you’re using has to guess what would fill the extra space you just made, which is why it ends up looking pixellated. Also, there can be a tendency to stretch or squish an image to make it a certain size.

To avoid this… use crisp, clear images that are large enough to do what you want with. Always scale the image proportionately – if you need it to be smaller, crop away!

Where to find these crisp, clear photos? My favorite stock image site to peruse is veer.com.

OR

Use your own! I use my iPhone and she takes lovely pictures. Here’s a fun little course if you’d like to improve your iPhonography skillz. 

2. Use PNGs when posting on Facebook.

For whatever reason… Facebook makes JPG images with text look funky, whenever possible, use the PNG format instead.

3. Edit your photos.

An easy way to make your images look good is to edit them. You don’t need fancy editing knowhow or software to do this. Even though I’ve been a designer for 15 year, I just use my phone these days!

It’s easy to make any photo look more interesting with some filters and text. Here are my fave apps to use:

  • Instagram – Tip: If you put your phone on airplane mode, you can apply filters without actually posting the image to your feed. Go through the entire process of posting – the post will fail because you’re in airplane mode and will store your filtered image in the Photo Album. Then you can continue to play with that, sexy looking image in…
  • Afterlight – Has filters and some basic editing features. But I love it for the frames! They come come in all sorts of shapes – hearts, stars, every letter of the alphabet etc etc etc. Also has some fun options to add light leaks which can make your images more ethereal.
  • A Beautiful Mess – Use this to add text and doodles to your images! It also has some backgrounds to choose from if you just want to do
  • Over – Another text and doodle/drawings app. This one has loads of fonts to choose from!
gimmespace!
My photo + Instagram + Over
gimmespace!

4. Hire a designer

If you’re not artistically inclined and/or don’t enjoy making the arts, it pays off to hire someone to do it for you. Seriously, your bottom line will thank you in more time to do YOUR thang, less frustration struggling to make things look pretty and, well, keep reading…

BUT! Before you do ANY of this, you need to…

*** Find your brand STYLE so you can create unique, on-brand images. ***

Embodying the proper energy for your business makes your brand look sexy and your audience TAKE NOTICE!

Like anything, designs carry energy with them and the energy you want people to see and the energy your business is actually exuding should match.

You wouldn’t design materials for a university in the style of a preschool, right?! Well, the same thing is true for your business – people really pick up on the subtle nuances of what you put out there. The more cohesive of a brand image you create, the more magnetic your brand’s voice gets.

If people aren’t paying attention, how are you going to change the world?!

So yea…

1. Find your brand style

2. Make your brand LOOK as hot as it REALLY IS

3. Change the world

The end.

gimmespace!

Don’t know your brand style? Weird Heart/Wild Heart will show you!

And also, I’m raising my rates! I have a few spots left in each of my programs at the old rates and then they DOUBLE in investment – check it out here.

gimmespace!


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Thoughts on money as energy

The beautiful and talented Nakia Angelique posed this question to her Facebook community:

I hear this often, “i don’t really need to make a lot of money, just enough to do this and that and take care of…”.

So, that’s cool, but consider this, let’s say $30,000 a year would do ya.
Why not aim to create $300,000 and give away $270,000? #broadenyourperspective

This topic is so very front and center right now, especially in the face of more and more people waking up to what’s really going on in the world. Read: corporate greed.

But, if heart-driven people had more money than they needed to survive, then they would get to support and enable even more heart-driven people, places, and things. Think about it for a minute.

In the mean time, here are my thoughts on where this mindset comes from…

I think this idea that having a lot of extra money is *bad* comes (in part) from the scarcity mindset. “If I have more than I need, then I’m taking away from someone else.” That concept comes, in part, from money being backed by gold and other finite resources – if you didn’t have it, you didn’t have wealth. But, what if we look at money as a banked amount of energy – you put forth your energy in a specific way and someone gives you money (their banked energy) in exchange. On the most basic level, we all have a bottomless store of banked energy, meaning that each person on this planet has the potential to earn an infinite amount of monetary wealth as well.

Now, in *real* world application, there are tons of roadblocks of various kinds that keep that loop from cycling freely – what we tell ourselves is possible, health problems, self-doubt, various modes of government and religion – the list goes on and on… but, what if stripping these roadblocks away is as easy as just believing that it’s possible. We wouldn’t have to know how, but just believing would invite that benevolent energy that’s greater than us to come in and figure out the HOW.

In the comments below, tell me how you feel about making more money than you *need*

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