Defining the target market: Do you consider yourself weird?

A few years ago, I was walking in Midtown Manhattan outside Grand Central Station and I happened upon a pair of legs.

These are the legs.

Grand Central is a busy place, it was the middle of the day in the middle of the week. I looked around, there was no one in the vicinity sans legs. Still to this day, I’m dying to know the story.

Whose damn legs are these and why were they just standing around outside outside Grand Central?

The whole thing was just random and WEIRD! It’s different than what happens every other day when all I walk by is cigarette butts and candy wrappers. And that’s why it’s stuck in my mind even after 5 years.

Recently, I’ve been doing some defining and refining of my target market. I realized I wasn’t being specific enough about who my ideal client is. Whenever I’m doing some biz related writing for my own eyes only, I find myself using the term weird a lot…

“People who want to be their weird selves in their biz.”

“Helping people bring out their weirdness to create a more memorable user experience.”

Now, I’m aware that weird has an occult undertone to it which is not required for my ideal client. But there is something about other words like unique, different and special that just don’t cut it. Do you consider yourself weird?

Do you like to…

… do stuff differently than everyone else?

… color outside the lines?

… test boundaries and push barriers?

… surprise people?

… take risks?

… be the early adopter? or the instigator?

… stick out in people’s minds?

Do you want to be the legs in the biz world rather than the candy wrappers and cigarette butts?

If the answer is whole heartedly YES! or even just maybe, then…

I’m offering 10 (I’ve decided to gift 100!!) free spots to help you

Bring out your WEIRD!

If you’re itchin’ to be more memorable, unexpected or quirky in your biz…

Or, if you’re confused about how to tie together all your seemingly unrelated skills and interests…

My treat! (even if we’ve already worked together)

And tell me in the comments… what on earth were those legs doing just standing around without their human? I must know!


4 Responses to Defining the target market: Do you consider yourself weird?

  1. I’m super excited about this! I definitely need to let my weird out with the business I am working on, even though it’s not your traditional weird. I hope it counts 🙂

    As for the legs. I think they were just letting THEIR weird out. I mean, all legs have torsos attached, right? These legs were like, “Eff it. We’re daring to be different. Let’s start a revolution!” And look, they hit all the points on your list before you’d even written it. Including coloring outside the lines, since I bet it’s really hard to color *in* the lines when all you have are toes…

    • Hi Erin! I don’t think there is a traditional weird! That’s the beauty of weird!

      And I think you’re right about the legs, they deserve to have their own weird, too!

  2. I used to be that weird kid that lived across the street. I never grew out of that. I didn’t want to either. I still get called weird.

    Those poor homeless legs, Larry and Abernathy, that’s what they like to be called. Being know as Left and Right was just too boring for them. They had such high hopes for their life after they left the factory. They were top quality. They should have went to a good home.

    But something went terribly wrong. The delivery truck they were is was in a horrid crash. Bits of hardware and plastic body parts were strewn everywhere. Larry and Abernathy had been thrown clear of the wreckage over an embankment. They were not recovered with the rest of the appendages.

    Eventually they were discovered by a road cleaning crew. One of the volunteers took them home and tried to covert them in to planters. Larry and Abernathy were completely embarrassed to have strawberries sprouting from every orifice so they ran away.

    Having no body to propel them, they didn’t make it far (they hopped out a window a fell to the sidewalk below). And by shear luck there happened to be a legless homeless man begging for change on the corner. He saw the legs and crawled toward them, snatching them up before anyone else could take them.

    He slipped them on and staggered down to Grand Central Station. Where he learned the people gave him more money if he kept his legs off.

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