Tag Archives: unique

How to OWN YOUR WEIRD in your branding and marketing

I drew this! Utilizing my doodles for blog posts. Score!

Do you ever have moments where you’re super frustrated with yourself about a thing you just can’t seem to stop doing?

Maybe it’s that you heard through water cooler gossip that your boss thinks you socialize too much.

Or that your brain won’t stop coming up with ideas. There’s so many ideas that you can’t stick to one long enough to get anything done.

Or you can’t stop Pinning and Instagraming.

Or you’re completely obsessed with your cat and think of her as your guru.

You doodle all day long, peruse DIY blogs and your dvr is 98% full of reality tv

Guess what!

These are not vices. Don’t stop doing them. Own them and leverage them.

Contrary to what your boss or your mom or your high school nemesis might say… Things you love to do hold tons of wisdom about what you’re meant to be doing with your life. <– click to tweet that!

You just have to get creative and figure out how to use them to your advantage.

That last one is mine. I am completely obsessed with reality tv. There, I said it.

I used to make myself miserable with all the internal berating about wasting time and being lazy. But, once I realized how many branding and marketing lessons I was getting from watching reality tv, it became fodder for my biz.

Yes, I now consider tv time to be research time!

You can leverage your ‘bad habits’ too!

Start a forum so you can socialize all you want!

Put your idea generation powers up for sale!

Build a marketing strategy around Pinterest and Instagram!

Start a video series featuring life lessons a la Mister FluffyPants!

Start seeing your doodles as the art they are and put them in an Etsy store!

Share your DIY stories on a blog of your own!

So, what are your guilty pleasures? And, how can you spin them into something you can capitalize on?

If you aren’t sure, I can help! Get in touch or sign-up for the Own Your Weird program and transform your vices into virtues.

gimme space!

–} A word about the sale! {–

I’ve decided to extend the sale one more week, until Wed, Dec 19th! YAY!!

Own Your Weird – was $597, now $297! (Also comes in payment plan form). It’s all about using your unique breed of personality awesomeness to make you STAND OUT in the crowd. Check it out »

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Hit me back if you have any questions. I would be positively delighted to help you close out 2012 and get all set-up to ROCK 2013! 

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Leverage your special breed of WEIRD in your business!

Do you know your idiosyncrasies??

They might be pain points from your past… things you got teased for, shamed over and generally embarrassed about.

But here’s the thing, you aren’t a kid on the school yard anymore or vying for love from your parents.

And the good news about that?

You have permission to CELEBRATE these qualities. 

That’s right, you can stop hiding them and instead, LEVERAGE them to serve you.

This is the foundation of bringing the weird out in your biz.

Lemme show you, here are a few of my idiosyncrasies and how I’m leveraging them in my biz:

  1. The unique and WEIRD. — I help people celebrate their weird (this is getting meta!)
  2. Fresh ideas – millions of them! — Creative brainstorming for branding and marketing strategies
  3. Getting REALLY excited about things — Providing encouragement, cheerleading, accountability
  4. Being really sensitive — I use my intuitive gifts to help people dig out the root of what’s going on
  5. Spirit animals — Stay tuned, this is coming soon!
  6. Geometric shapes — I’ve been a graphic/web designer since 1998
  7. Talking in funny voices — General entertainment and laughs

So, what about you? What are those qualities you (or others) have deemed too weird for public?

Make a list. And then, do a little brainstorming about how you can leverage them to your advantage.

Share them in the comments for bonus points!!

gimme space!


gimme space!

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Ask for what you want

Sometimes, all you have to do is ask.

I know, I know… that sounds too easy!

But it’s true.

By not asking, you’re basically already telling yourself no. So you’ve already reached the worst case scenario just by not doing anything.

It can go something like this…

Dear Universe,

Show me the way to clients who are ready to invest in their branding and marketing. Who want to be unique and stand out. Who are financially able and emotionally/energetically ready to do the work and have some fun!

You are amazing and I LOVE YOU and humbly thank you for helping me ♥





SO, what do you really really want? Do you want help? Clarity? Fresh opportunities? What is it?

How being yourself in your business can get you the sale

It was 4am when I left my friends’ apartment in the West Village so I decided to cab it home to Brooklyn.

The driver was this tiny man and as soon as I got in his cab, he threw a handful of bangles at me and exclaimed “Try them on, see which ones fit!” And then started blasting Bollywood.

And I was thinking… oh dear, this man is a wee bit nutty.

He proceeded to serenade me while driving like a maniac through lower Manhattan.

And then, right as he got on the bridge, he started waving around a fist full of snakes. SNAKES!!

And then I was thinking… WHAT THE HALE IS GOING ON?? This man is absolutely nuts. I might die in this cab.

It took me half way across the bridge to realize the snakes were wooden. (seriously, they looked real!)

When we got off the bridge, his insanity continued. Including attempting to peddle his wooden snakes out the window while we were stopped at a red light and yelling at me for talking on my cell phone.

I made it home in one piece and as flabbergasted as I was by the whole thing, on my way out of the cab, I bought an insanely overpriced $10 snake from him.

I mean, I had to… RIGHT??!!

This is the snake.

Before this experience, I had zero interest in wooden snakes. But $10 was a small price to pay for a commemorative keepsake of tiny man’s wild ride. I probably would have even paid $20.

Had this been a completely normal, quiet and respectful cab ride that ended with him asking if I wanted to buy a snake, the answer probably would have been no.

But because he spent the entire time I was in the cab setting up the sale by adding a value to the snake with his performance, he turned a normally meaningless dollar store toy into a treasured keepsake. There’s a lot we can learn about branding, marketing and sales from this guy’s antics.

He took something common and whatever, a cab ride, and transformed it into a unique and memorable experience just by adding his own breed of flair to it. And because of it, was able to tack an extra $10 onto his fare.

This approach can be applied to any business.

What aspects of your personality can you bring into your biz that would get your clients buying anything you wave infront of their face?

Tell me in the comments below or over on Facebook

(Acting like a crazy person is optional but if that’s your thing – totally rock it!)

If you’re wondering how to take YOUR wooden snake from EH to OUTRAGEOUS, sign-up for a Bring Out Your Weird! Session where we’ll get you seeing value where you’ve never seen it before.

My treat! (yes, that means it won’t cost you anything!)